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Theorizing Advertising: Managerial, Scientific and Cultural Approaches · Study

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ChapterTheorizing Advertising: Managerial, Scientific and Cultural Approaches

Chris Hackley2011

Chapter2011

Theorizing Advertising: Managerial, Scientific and Cultural Approaches

11 citations·0/0 files stored·SAGE Publications Ltd eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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1997Motivation and Personality 2017A THEORY OF HUMAN MOTIVATION 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1986The Past is a Foreign Country 2007The structure and function of communication in society 1961A Model for Predictive Measurements of Advertising Effectiveness 1999How Advertising Works: What Do We Really Know?1978Decoding Advertisements: Ideology and Meaning in Advertising

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Year2011

Typechapter

Published2011-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781446222454.n6

openalex_workW2486544680

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