SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Theorizing Advertising: Managerial, Scientific and Cultural Approaches
16 references·0 citing·38 second hop
Theorizing Advertising: Managerial, Scientific and Cultural Approaches (2011)Theorizing Advertising: Managerial, Scien…A THEORY OF HUMAN MOTIVATION (2017)A THEORY OF HUMAN MOTIVATIONSymbols for Sale (2012)Symbols for SaleThe structure and function of communication in society (2007)The structure and function of…Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …The Discourse of Advertising (2001)The Discourse of AdvertisingHow Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Motivation and Personality (1997)Motivation and PersonalityModern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The Past is a Foreign Country (1986)The Past is a Foreign CountryConsumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Decoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Purposive Behavior in Animals and Men (1950)Wisdom of the Body (1978)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Social Conditions as Fundamental Causes of Health Inequalities: Theory, Evidence, and Policy Implications (2010)A Review of School Climate Research (2013)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Handbook of Positive Psychology (2001)Social Memory Studies: From “Collective Memory” to the Historical Sociology of Mnemonic Practices (1998)Why landscapes of the past are important for the future (2003)A review of innovation research in tourism (2009)Mediating the Message: Theories of Influences on Mass Media Content (1995)A Look at Agenda-setting: past, present and future (2005)Introducing COBRAs (2011)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity (1990)Exploring user acceptance of 3D virtual worlds in travel and tourism marketing (2012)Understanding social media effects across seller, retailer, and consumer interactions (2013)
this work references cited by second hop

References

  • 1997Motivation and Personality15,128 cited
  • 2017A THEORY OF HUMAN MOTIVATION11,320 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1986The Past is a Foreign Country3,632 cited
  • 2007The structure and function of communication in society2,245 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2012Symbols for Sale1,005 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1991
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
539 cited

Cited by

No citing works inside the corpus for this window.