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A Transnational Study of Advertising-to-Sales Ratios · Study

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ArticleA Transnational Study of Advertising-to-Sales Ratios

Jehiel Zif1984

Article1984

A Transnational Study of Advertising-to-Sales Ratios

Jehiel Zif · Robert F. Young · Ian Fenwick

23 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1981Market share: Key to profitability?1966Seller Concentration, Barriers to Entry, and Rates of Return in Thirty Industries, 1950-1960 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products 1967The Danger of "Local" International Advertising 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses 1975Advertising and Competitive Behaviour of Selected Australian Firms

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Year1984

Typearticle

Published1984-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1984.12467965

openalex_workW4412428166

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