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A Transnational Study of Advertising-to-Sales Ratios
6 references·0 citing·25 second hop
A Transnational Study of Advertising-to-Sales Ratios (1984)A Transnational Study of Advertising-to-S…Market share: Key to profitability? (1981)Market share: Key to profitab…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Exceptional Paper—ADVISOR 2: …Advertising and Competitive Behaviour of Selected Australian Firms (1975)Advertising and Competitive B…The Danger of "Local" International Advertising (1967)The Danger of "Local" Interna…Seller Concentration, Barriers to Entry, and Rates of Return in Thirty Industries, 1950-1960 (1966)Seller Concentration, Barrier…Distributed Lags and Investment Analysis (1956)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Optimal Advertising Policy Under Dynamic Conditions (1976)A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)Chapter 15 Marketing-mix models (1993)Zakah as tool for social cause marketing and corporate charity: a conceptual study (2019)Consistency and Optimality in Managerial Decision Making (1963)Antecedents and Performance Implications of Channel Integration in Foreign Markets (1997)The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters (2003)International market entry mode strategies of manufacturing firms and service firms (2004)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Advertising and Market Power (1974)Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries (1988)The context of dominance: an industry‐driven framework for exploiting reputation (2003)Handbook of Technology and Innovation Management (2021)Corporate economic performance: Diversification strategy versus market structure (1981)Technical change, competition and vertical integration (1986)Strategy and industry effects on profitability: evidence from Greece (2003)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Standardization/adaptation of international marketing strategy (2003)International marketing adaptation versus standardisation of multinational companies (2009)Price-Cost Margins and Industry Structure: (1969)Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets (1989)Estimating Market Power and Strategies (2007)
this work references cited by second hop

References

  • 1981Market share: Key to profitability?385 cited
  • 1966Seller Concentration, Barriers to Entry, and Rates of Return in Thirty Industries, 1950-1960253 cited
  • 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products169 cited
  • 1967The Danger of "Local" International Advertising160 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1975Advertising and Competitive Behaviour of Selected Australian Firms35 cited

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