Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

Abstract

Antiglobalization critics have accused marketing in developing countries of undermining local cultures, placing intellectual property rights ahead of human rights, contributing to unhealthy dietary patterns and unsafe food technologies, and promoting unsustainable consumption. Following a brief review of the history of development theory and practice, the author describes these four challenges and presents rebuttals, drawing from the philosophy of marketing. Subsequent sections explore some areas of similarity between antiglobal and marketing thought, as well as some further ideological differences.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 70 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.