Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

4 references·16 citing·49 second hop

FromToDepth

this work references cited by second hop

References

2025Advances in Consumer Research13,264 cited
1993Culture and imperialism2,275 cited
2002Serving the world's poor, profitably.1,520 cited
1997Human Development and Humane Consumption: Well-Being beyond the “Good Life”105 cited

Cited by

2019Marketing in emerging markets: a review, theoretical synthesis and extension241 cited
2008Politically motivated brand rejection240 cited
2013Multinational corporations' economic and human rights impacts on developing countries: a review and research agenda143 cited
2007Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy98 cited
2013Consumer multiculturation: consequences of multi-cultural identification for brand knowledge64 cited
2012Marketing and Public Policy: Transformative Research in Developing Markets61 cited
2005Fair Trade Marketing: An Alternative System for Globalization and Development59 cited
2011Has marketing come full circle? Demarketing for sustainability58 cited
2014Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)55 cited
2015Buyer social responsibility: a general concept and its implications for marketing management

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

46 cited

2021Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic46 cited

2017The Effects of Proenvironmental Demarketing on Consumer Attitudes and Actual Consumption44 cited

2012Chinese Grassroots Nationalism and Its Impact on Foreign Brands39 cited

2013Consumer Evaluation of Target Marketing to the Bottom of the Pyramid35 cited

2016Growth and Its Discontents30 cited

2014From Subsistence Marketplaces Up, from General Macromarketing Theories Down29 cited