Panic buying research: A systematic literature review and future research agenda

Soniya Billore · Tatiana Anisimova

245 citations0/0 files storedInternational Journal of Consumer Studies

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COVID-19 Pandemic Impacts Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

Abstract Panic buying has re‐emerged as a ‘new’ normal consumer behaviour and has become a coping mechanism for real and perceived dangers associated with COVID‐19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This study seeks to fill this gap. In this article, we systematically review extant studies in panic buying from the last two decades. We analyse and categorize them according to Callahan's 4W (2014) review structure and Paul and Rosado‐Serrano's (2019) TCCM framework. We found that the existing publications in panic buying are fragmented across multiple disciplines. Due to the nature of the panic‐induced behaviour, most of them have been written as a reaction to the pandemic crisis. We contribute to marketing research by providing theoretical, contextual and methodological insights into the field of panic buying. Furthermore, we develop a research agenda related to retailer and consumer perspectives. Additionally, we identify research issues related to policymaking and governance, as well as broader societal impacts that need to be addressed in the future.

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2023Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review 2021Coping with crisis: The paradox of technology and consumer vulnerability 2021What influences panic buying behaviour? A model based on dual-system theory and stimulus-organism-response framework 2022Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy 2021Crisis‐induced behavior: From fear and frugality to the familiar

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