Article1986

Symbolic management of human resources

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59 citations0/0 files storedHuman Resource Management

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Management and Organizational Studies Leadership and Management in Organizations Management and Organizational Practices

Abstract

Abstract This article begins with the observation of three recent and interrelated trends in management: corporate advertising, internal marketing, and strategic management of human resources. The basic argument is that these trends indicate a shift in managerial focus, from the management of human resources to the management of symbolic resources. Symbolic resources are here seen as symbols, metaphors, images, etc., which in a condensed form represent complex organizational phenomena, and which can be developed and utilized to guide strategic corporate action. There are four types of “symbolic resources” that seem to be particularly powerful: historical resources (i.e., elements of the corporate saga or epic), basic values and ideologies (as expressed in the corporate policies), particular activities and events (as anniversaries and celebrations), and finally, the company lifestyle (or ethos).

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References

1986Research in Organizational Behavior.1983In search of excellence: Lessons from America's best- run companies 1983In Search of Excellence: Lessons from America's Best-Run Companies.1983Corporate cultures: The rites and rituals of corporate life 1992The image : a guide to pseudo-events in America 1983Corporate Cultures: The Rites and Rituals of Corporate Life.1972The Organizational Saga in Higher Education 1985Service Management: Strategy and Leadership in Service Businesses.

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1992Leadership as Social Integrative Action. A Study of a Computer Consultancy Company 1994‘Internal Marketing’ As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?2019Capitalizing on Categories of Social Construction: A Review and Integration of Organizational Research on Symbolic Management Strategies 1995Rhetoric, Ritualism, and Totemism in Human Resource Management 1997The Myth of Management: Direction and Failure in Contemporary Organizations

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