Article2009

Institutional brand personality and advertisements during televised games

7 citations0/0 files storedNew Directions for Higher Education

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

Abstract Brands underscore what is distinctive and notable about institutions, important in the minds of consumers interested in purchasing something more than just a generic product.

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1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1996Sensemaking in Organizations 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1983The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Dimensions of Brand Personality 1997Dimensions of Brand Personality

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