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Institutional brand personality and advertisements during televised games
16 references·0 citing·31 second hop
Institutional brand personality and advertisements during televised games (2009)Institutional brand personality and adver…The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The iron cage revisited insti…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Sensemaking in Organizations (1996)Sensemaking in Organizations‘Building Strong Brands’ (1996)‘Building Strong Brands’Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…American College and University: A History (1990)American College and Universi…The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Caged Revisited : In…The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Cage Revisited: Inst…A Garbage Can Model of Organizational Choice (1972)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Population Ecology of Organizations (1977)Managing Legitimacy: Strategic and Institutional Approaches (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)International Norm Dynamics and Political Change (1998)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Deliberate Learning and the Evolution of Dynamic Capabilities (2002)Organizing and the Process of Sensemaking (2005)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)Joint ventures: Theoretical and empirical perspectives (1988)Knowledge flows within multinational corporations (2000)The Network Paradigm in Organizational Research: A Review and Typology (2003)Corporate Social and Financial Performance: A Meta-Analysis (2003)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

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  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

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545 cited
  • 1990American College and University: A History491 cited
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