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Playpower – sports meets marketing
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Playpower – sports meets marketing (1999)Playpower – sports meets marketingRival team effects in cause-related sports marketing (2019)Rival team effects in cause-r…International sport marketing: practical and future research implications (2011)International sport marketing…Loyalty and the ritualistic consumption of entertainment (2010)Loyalty and the ritualistic c…The Commitment-Trust Theory of Relationship Marketing (1994)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Social Identity Theory of Intergroup Behavior (2004)Grooving in the ludic foodscape: Bridled revelry in collegiate tailgating (2016)A Conceptual Model of Entrepreneurship as Firm Behavior (1991)Brand Community (2001)Dreaming With BRICs: The Path to 2050 (2006)Determinants of Regional Sport Network Television Ratings in MLB, NBA, and NHL (2014)The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series (2022)Measuring the Involvement Construct (1985)Social Identity Theory and the Organization (1989)You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM (2022)Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase (2023)
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  • 2011International sport marketing: practical and future research implications132 cited
  • 2019Rival team effects in cause-related sports marketing20 cited
  • 2010Loyalty and the ritualistic consumption of entertainment19 cited

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