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Playpower – sports meets marketing · Study

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ArticlePlaypower – sports meets marketing

Tony Meenaghan1999

Article1999

Playpower – sports meets marketing

Tony Meenaghan · Paul O’Sullivan

20 citations·0/0 files stored·European Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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2019Rival team effects in cause-related sports marketing 2010Loyalty and the ritualistic consumption of entertainment

Details

Year1999

Typearticle

Published1999-04-01

VenueEuropean Journal of Marketing

ISSN-L0309-0566

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/ejm-02-1999-0001

openalex_workW2074748615

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