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Tony Meenaghan

21 works· latest 2013· 1 institutionscluster: provisional

h-index20

i1021

Citations3,117

Works here21

Most cited in this library

Understanding sponsorship effects2001 · 561 citations
The Role of Sponsorship in the Marketing Communications Mix1991 · 464 citations
The role of advertising in brand image development1995 · 332 citations
Media effect in commercial sponsorship1999 · 284 citations
Sponsorship – Legitimising the Medium1991 · 193 citations

Works

21 shown

Measuring Sponsorship Performance: Challenge and Direction

Psychology and Marketing·2013·1 author

118citations

New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

Psychology and Marketing·2013·2 authors

97citations

Metrics in Sponsorship Research—Is Credibility an Issue?

Psychology and Marketing·2013·2 authors

61citations

Assessing the Financial Impact of Sponsorship Investment

Psychology and Marketing·2013·2 authors

30citations

Sponsorship at O 2—“The Belief that Repaid”

Psychology and Marketing·2013·2 authors

21citations

Evaluating sponsorship effects.

·2005·3 authors

28citations

Understanding sponsorship effects

Psychology and Marketing·2001·1 author

561citations

Sponsorship and advertising: A comparison of consumer perceptions

Psychology and Marketing·2001·1 author

179citations

Editorial: The passionate embrace?consumer response to sponsorship

Psychology and Marketing·2001·2 authors·editorial

28citations

Media effect in commercial sponsorship

European Journal of Marketing·1999·2 authors

284citations

Playpower – sports meets marketing

European Journal of Marketing·1999·2 authors

20citations

Commercial Sponsorship - The Development of Understanding

International Journal of Sports Marketing and Sponsorship·1999·1 author

48citations

Ambush marketing: Corporate strategy and consumer reaction

Psychology and Marketing·1998·1 author

118citations

Current developments & future directions in sponsorship

International Journal of Advertising·1998·1 author

119citations

Focusing commercial sponsorship on the internal corporate audience

International Journal of Advertising·1998·2 authors

65citations

Ambush Marketing ¿ A Threat to Corporate Sponsorship

Sloan management review·1996·1 author

128citations

The role of advertising in brand image development

Journal of Product & Brand Management·1995·1 author

332citations

Point of View: Ambush Marketing: Immoral or Imaginative Practice?

Journal of Advertising Research·1994·1 author

150citations

Fear Appeals: Segmentation is the Way to Go

International Journal of Advertising·1992·2 authors

73citations

Sponsorship – Legitimising the Medium

European Journal of Marketing·1991·1 author

193citations

The Role of Sponsorship in the Marketing Communications Mix

International Journal of Advertising·1991·1 author

464citations