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Fear Appeals: Segmentation is the Way to Go · Study

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ArticleFear Appeals: Segmentation is the Way to Go

Tony Meenaghan1992

Article1992

Fear Appeals: Segmentation is the Way to Go

Tony Meenaghan · Teresa Brannick

73 citations·0/0 files stored·International Journal of Advertising

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Marketing and Advertising Strategies Risk Perception and Management Behavioral Health and Interventions

Abstract

(1992). Fear Appeals: Segmentation is the Way to Go. International Journal of Advertising: Vol. 11, No. 4, pp. 355-366.

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References

1971Social Marketing: An Approach to Planned Social Change 1965Effects of fear and specificity of recommendation upon attitudes and behavior.1970Fear: The Potential of an Appeal Neglected by Marketing 1974Fear Appeals: Revisited and Revised 1960The interest value and relevance of fear arousing communications.1972Fear Appeals in Marketing. A Social Perspective

Cited by

1996The Communication Effects of Provocation in Print Advertising 2020A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment 2005Fear in Advertising 1997Emotional Appeals and Information Cues in Belgian Magazine Advertisements 2020Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving 2019A content analysis of fear appeal advertising in Canada, China, and France 2018Effects of Substance Cues in Negative Public Service Announcements on Cognitive Processing

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1999Threat appeals in social marketing: death as a ‘special case’article · 5 shared references 1990Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?article · 4 shared references 1988Fear Appeals and Persuasion: Assumptions and Errors in Advertising Researcharticle · 4 shared references 1981A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appealsarticle · 3 shared references 1979Fear Appeal Effects in the Field: A Segmentation Approacharticle · 3 shared references 1978Effects of Fear-Arousing Communications and Topic Importance on Attitude Changearticle · 3 shared references

Details

Year1992

Typearticle

Published1992-01-01

VenueInternational Journal of Advertising

ISSN-L0265-0487

Languageen

Citations73

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/02650487.1992.11104511

openalex_workW2286587643

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2019The effect of varying danger controllability on attention to threat messages