Fear Appeals in Marketing. A Social Perspective

Homer E. Spence · Reza Moinpour

58 citations0/0 files storedJournal of Marketing

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Ethics in Business and Education Marketing and Advertising Strategies Risk Perception and Management

Abstract

Little attention has been paid to ethical and social questions concerning the use of fear appeals in marketing. This article highlights some critical aspects of this controversial issue and suggests areas where research is needed.

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1981A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals 1992Fear Appeals: Segmentation is the Way to Go 1990Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?2005La légitimité d'une communication sociétale: le rôle de l'annonceur 2019Corporate social responsibility in marketing: a review of the state-of-the-art literature 1999Threat appeals in social marketing: death as a ‘special case’2013The Effects of Fear Appeal: A Moderating Role of Culture and Message Type 2000Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing

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