References

No references inside the corpus for this window.

Cited by

• 1981A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals110 cited
• 1992Fear Appeals: Segmentation is the Way to Go73 cited
• 1990Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?53 cited
• 2005La légitimité d'une communication sociétale: le rôle de l'annonceur51 cited
• 2019Corporate social responsibility in marketing: a review of the state-of-the-art literature42 cited
• 1999Threat appeals in social marketing: death as a ‘special case’35 cited
• 2013The Effects of Fear Appeal: A Moderating Role of Culture and Message Type28 cited
• 2000Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing19 cited
• 2004Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing17 cited
• 2015Wirkung von Furchtappellen in der Werbung9 cited
• 1981Changing Type A behaviour.3 cited
• 2008The effect of the level of fear appeal on attitude towards advertising and behavioural intention3 cited