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Fear Appeals: Segmentation is the Way to Go

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References

1971Social Marketing: An Approach to Planned Social Change1,780 cited
1965Effects of fear and specificity of recommendation upon attitudes and behavior.614 cited
1970Fear: The Potential of an Appeal Neglected by Marketing196 cited
1974Fear Appeals: Revisited and Revised153 cited
1960The interest value and relevance of fear arousing communications.129 cited
1972Fear Appeals in Marketing. A Social Perspective58 cited

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1996The Communication Effects of Provocation in Print Advertising66 cited
2020A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment38 cited
2005Fear in Advertising35 cited
1997Emotional Appeals and Information Cues in Belgian Magazine Advertisements33 cited
2020Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving31 cited
2019A content analysis of fear appeal advertising in Canada, China, and France25 cited
2018Effects of Substance Cues in Negative Public Service Announcements on Cognitive Processing23 cited
2019The effect of varying danger controllability on attention to threat messages

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6 cited

2010The Effect of Fear Appeal HIV-AIDS Social Marketing on Behaviour: Evaluating the Importance of Market Segmentation3 cited