SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997
15 references·0 citing·43 second hop
Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997 (2004)Marketing in “survivor” medium‐sized Brit…Marketing in Small Businesses (2016)Marketing in Small BusinessesMarket-Led Strategic Change (2016)Market-Led Strategic ChangeMarketing in medium‐sized manufacturing firms (1999)Marketing in medium‐sized man…Marketing and entrepreneurship (1999)Marketing and entrepreneurshipApproaches to small firm marketing (1998)Approaches to small firm mark…Do small businesses have to practise marketing to survive and grow? (1996)Do small businesses have to p…The role of marketing (1995)The role of marketingMarketing and company performance: An examination of medium sized manufacturing firms in Britain (1992)Marketing and company perform…Defining the small business: a new classification of company size (1991)Defining the small business: …Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…Successful Marketing for the Small Business (1989)Successful Marketing for the …Strategic management of small firms in hostile and benign environments (1989)Strategic management of small…Marketing for the Small Business (1987)Marketing for the Small Busin…The Evolution of Marketing in Small Firms (1985)The Evolution of Marketing in…Marketing in the UK : a survey of current practice and performance (1984)Marketing in the UK : a surve…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)The Changing Role of Marketing in the Corporation (1992)Marketing management: analysis. planning. implementation and control (2000)The role of the marketing function in small and medium sized enterprises (2009)The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth (2013)The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)Market Orientation and the Learning Organization (1995)Marketing in small hotels: a qualitative study (2008)Critical factors underpinning the e-CRM activities of SMEs (2010)Entrepreneurial marketing: conceptual exploration and link to performance (2013)The Marketing/ Small Enterprise Paradox: A Research Agenda (1985)Competitive advantage in small to medium-sized enterprises (2002)Networking in SMEs: Evaluating its contribution to marketing activity (2006)Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms (2012)Diagnosing the Product Portfolio (1977)Strategy and the “business portfolio” (1977)Toward Strategic Intelligence Systems (1979)FACTORS DISTINGUISHING SURVIVORS FROM FAILURES AMONGST SMALL FIRMS IN THE UK CONSTRUCTION SECTOR* (1994)The use of qualitative methods to research networking in SMEs (1999)The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises (2004)Interdependence and hierarchy in organizations (1972)Technology and Organizational Structure: A Reexamination of the Findings of the Aston Group (1972)Organizational Size and the Structuralist Perspective: A Review, Critique, and Proposal (1976)Firm Size, Efficiency and Exports: Empirical Evidence from South Africa (2003)Structural and competitive determinants of globally oriented small- and medium-sized enterprises: An empirical analysis (2010)The determinants of foreign exchange hedging in Alternative Investment Market firms (2012)Effective Small Business Management (1982)Marketing at the Interface: Not ‘What’ but ‘How’ (2000)Trademarks and venture capital valuation (2013)Organization and environment (1967)The Correlates of Entrepreneurship in Three Types of Firms (1983)The Management of Innovation (1994)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)Innovation, organizational capabilities, and the born-global firm (2004)Political Marketing: Structure and Process (1994)Successful brand management in SMEs: a new theory and practical hints (2005)SME brand building and management: an exploratory study (2010)Defining Competitiveness (1994)Conceptualizing the experiences of heritage tourists (1997)Leadership style and market orientation: an empirical study (2001)An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies (2000)Marketing effectiveness and business performance in the financial services industry (2001)
this work references cited by second hop

References

  • 1989Strategic management of small firms in hostile and benign environments5,979 cited
  • 2016Market-Led Strategic Change260 cited
  • 1985The Evolution of Marketing in Small Firms219 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 1996Do small businesses have to practise marketing to survive and grow?146 cited
  • 1998Approaches to small firm marketing124 cited
  • 1995The role of marketing100 cited
  • 1992Marketing and company performance: An examination of medium sized manufacturing firms in Britain79 cited
  • 1991Defining the small business: a new classification of company size74 cited
  • 1984Marketing in the UK : a survey of current practice and performance66 cited
  • 1999Marketing and entrepreneurship60 cited
  • 1987Marketing for the Small Business36 cited
  • 2016Marketing in Small Businesses25 cited
  • 1999Marketing in medium‐sized manufacturing firms24 cited
  • 1989Successful Marketing for the Small Business19 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work