Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Total customer engagement: designing and aligning key strategic elements to achieve growth

3 references·16 citing·49 second hop

FromToDepth

this work references cited by second hop

References

2002Building Great Customer Experiences568 cited
2009Customer Experience Management247 cited
2006The Ultimate Question: Driving Good Profits and True Growth231 cited

Cited by

2014Consumer – brand engagement on Facebook: liking and commenting behaviors289 cited
2016The customer engagement ecosystem215 cited
2013Role of content strategy in social media brand communities: a case of higher education institutes in India213 cited
2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions191 cited
2016The transpiring journey of customer engagement research in marketing187 cited
2021Understanding consumer engagement in social media: The role of product lifecycle143 cited
2015The Customer Engagement Ecosystem140 cited
2019Brand engagement without brand ownership: a case of non-brand owner community members108 cited
2019Determinants of negative customer engagement behaviours96 cited
2017A customer engagement framework for a B2B context87 cited
2018The rules of engagement: how to motivate consumers to engage with branded mobile apps76 cited
2015

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

An empirical study of the antecedents and consequences of brand engagement

75 cited

2020The role of customer behavior in forming perceived value at restaurants: A multidimensional approach75 cited

2016Customer Engagement and Loyalty: A Comparative Study Between Service Contexts68 cited

2014Customers' relational models as determinants of customer engagement value58 cited

2021Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement56 cited