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Execution Makes It Happen: Have Marketing Educators Forgotten? · Study

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ArticleExecution Makes It Happen: Have Marketing Educators Forgotten?

Graham W. Pascoe1992

Article1992

Execution Makes It Happen: Have Marketing Educators Forgotten?

Graham W. Pascoe

7 citations·0/0 files stored·Management Education and Development

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Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

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References

1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework 1982The origins and growth of action learning 1989Educating Our MBAs: On Teaching What We Haven't Taught 1971Developing effective managers : a new approach to business education 1982Implementing strategy : making strategy happen 1978Marketing Management: A Planning Approach 1988Gaining strategic marketing advantage

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Year1992

Typearticle

Published1992-07-01

VenueManagement Education and Development

ISSN-L0047-5688

Languageen

Citations7

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1177/135050769202300211

openalex_workW2076240248

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