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Marketing Management: A Planning Approach · Study

BookMarketing Management: A Planning Approach

G. David Hughes1978

Book1978

Marketing Management: A Planning Approach

G. David Hughes

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Behavior and Marketing Influence

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2001AN EMPIRICAL EXPLORATION OF MEASURES OF SOCIAL RESPONSIBILITY ACROSS THE SPECTRUM OF ORGANIZATIONAL TYPES 1987Corporate Culture and Sales Force Management in Japan and America 1982Intensive growth strategies 1986The evolution of agricultural marketing theory: towards better coordination with general marketing theory.2007Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers 2009Voyage of marketing thought from a barter system to a customer centric one 1990Is television advertising being placed to reach product users?1992Execution Makes It Happen: Have Marketing Educators Forgotten?

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Year1978

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Published1978-01-01

Languageen

Citations35

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ShelfMarketing and Advertising Strategies

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openalex_workW570995249

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