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Is television advertising being placed to reach product users? · Study

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ArticleIs television advertising being placed to reach product users?

Imran S. Currim1990

Article1990

Is television advertising being placed to reach product users?

Imran S. Currim · Robert W. Shoemaker

10 citations·0/0 files stored·Marketing Letters

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1986Consumer Learning: Advertising and the Ambiguity of Product Experience 1969A Media Planning Calculus 1968Market Segmentation: Group versus Individual Behavior 1976ADMOD: An Advertising Decision Model 1988Can advertising influence experience?1969A Computer Simulation Model for Selecting Advertising Schedules 1978Marketing Management: A Planning Approach

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1985Selecting network television advertising schedulesarticle · 4 shared references 1990Advances in Media Decision Modelsarticle · 4 shared references 1986Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedulesarticle · 4 shared references 1995Media Models and Advertising Effects: Conceptualization and Theoretical Implicationsarticle · 4 shared references 1981The Maturation of the Science of Media Selectionarticle · 4 shared references 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presencearticle · 2 shared references

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Year1990

Typearticle

Published1990-11-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf00640798

openalex_workW1997496905

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