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ArticleSelecting network television advertising schedules

Roland T. Rust1985

Article1985

Selecting network television advertising schedules

27 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Media and Digital Communication Consumer Market Behavior and Pricing

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References

1977Exceptional Paper—Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms 1976A Heuristic Program for Locating Warehouses 1963A Heuristic Program for Locating Warehouses 1979Note—On “Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms”1969A Media Planning Calculus 1977Location of bank accounts to optimize float: An analytic study of exact and approximate algorithms 1970Advertising: Its Role in Modern Marketing 1977Predicting Audience Exposure to Spot TV Advertising Schedules

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1986Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules 1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications 1992Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions

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Details

Year1985

Typearticle

Published1985-12-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations27

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(85)90043-8

openalex_workW2014089086

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