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Selecting network television advertising schedules
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Selecting network television advertising schedules (1985)Selecting network television advertising …The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…Note—On “Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms” (1979)Note—On “Location of Bank Acc…Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …Location of bank accounts to optimize float: An analytic study of exact and approximate algorithms (1977)Location of bank accounts to …Exceptional Paper—Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms (1977)Exceptional Paper—Location of…ADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…A Heuristic Program for Locating Warehouses (1976)A Heuristic Program for Locat…ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decisio…Advertising Planning: Mathematical Models in Advertising Media Planning (1973)Advertising Planning: Mathema…Media Factors: A Review Article (1970)Media Factors: A Review Artic…Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…A Media Planning Calculus (1969)A Media Planning CalculusA Computer Simulation Model for Selecting Advertising Schedules (1969)A Computer Simulation Model f…A Heuristic Program for Locating Warehouses (1963)A Heuristic Program for Locat…Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)Media Models and Advertising …Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions (1992)Some Statistical Modeling Pro…Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules (1986)Estimating the Duplicated Aud…An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Use of Consumer Panels for Brand-Share Prediction (1968)Repetition in Media Models: A Laboratory Technique (1971)A Beta Binomial Network TV Exposure Model Using Limited Data (1985)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Models of Man. (1959)Planning Production, Inventories, and Work Force. (1962)PROCEEDINGS OF THE 1997 WINTER SIMULATION CONFERENCE (1997)The Measurement of Advertising Involvement (1966)The Shape of the Advertising Response Function (1999)Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)The Power of Reach and Frequency in the Age of Digital Advertising (2010)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)The simple plant location problem: Survey and synthesis (1983)An Overview of Representative Problems in Location Research (1989)The p-median problem: A survey of metaheuristic approaches (2006)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Managers' Mobility and Market Interface: The Effect of Managers' Career Mobility on the Dissolution of Market Ties (2004)The Influence of Advertising on Consumer Brand Preference (2005)Hub Location and the p-Hub Median Problem (1996)Variable neighborhood search for the p-median (1997)Television Exposure: Programs vs. Advertising (1991)Locations of Medians on Stochastic Networks (1979)A heuristic lagrangean algorithm for the capacitated plant location problem (1984)Solving the uncapacitated facility location problem using tabu search (2005)Chapter 58 Agglomeration and economic geography (2004)
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References

  • 1977Exceptional Paper—Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms794 cited
  • 1976A Heuristic Program for Locating Warehouses719 cited
  • 1963A Heuristic Program for Locating Warehouses650 cited
  • 1979Note—On “Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms”430 cited
  • 1969A Media Planning Calculus257 cited
  • 1977Location of bank accounts to optimize float: An analytic study of exact and approximate algorithms225 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules59 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1969A Computer Simulation Model for Selecting Advertising Schedules47 cited
  • 1970Media Factors: A Review Article46 cited
  • 1973Advertising Planning: Mathematical Models in Advertising Media Planning34 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules32 cited
  • 1975ADMOD: An Advertising Decision Model

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29 cited

Cited by

  • 1986Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules17 cited
  • 1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications17 cited
  • 1992Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions14 cited