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The Maturation of the Science of Media Selection · Study

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ArticleThe Maturation of the Science of Media Selection

Roger J. Calantone1981

Article1981

The Maturation of the Science of Media Selection

Roger J. Calantone · Ulrike de Brentani-Todorovic

14 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Digital Marketing and Social Media Media Studies and Communication

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1963The Structure of Scientific Revolutions 1964The Structure of Scientific Revolutions.1971Marketing Decision Making: A Model Building Approach 1969A Media Planning Calculus 1976Advertising Management 1970Management Science in Marketing 1969Management Science in Marketing 1977Predicting Audience Exposure to Spot TV Advertising Schedules

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Year1981

Typearticle

Published1981-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02729886

openalex_workW2034643282

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