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The Maturation of the Science of Media Selection
15 references·0 citing·34 second hop
The Maturation of the Science of Media Selection (1981)The Maturation of the Science of Media Se…Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …Advertising Management (1976)Advertising ManagementADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…A Probabilistic Approach to Industrial Media Selection (1976)A Probabilistic Approach to I…ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decisio…Media Scheduling: A Stochastic Dynamic Model Approach (1973)Media Scheduling: A Stochasti…Advertising Planning: Mathematical Models in Advertising Media Planning (1973)Advertising Planning: Mathema…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Media Factors: A Review Article (1970)Media Factors: A Review Artic…Management Science in Marketing (1970)Management Science in Marketi…Management Science in Marketing (1969)Management Science in Marketi…A Media Planning Calculus (1969)A Media Planning CalculusA Computer Simulation Model for Selecting Advertising Schedules (1969)A Computer Simulation Model f…The Structure of Scientific Revolutions. (1964)The Structure of Scientific R…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Use of Consumer Panels for Brand-Share Prediction (1968)Repetition in Media Models: A Laboratory Technique (1971)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)Selecting network television advertising schedules (1985)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Testing Brand - Switching Models (1966)Stochastic Models of Buying Behavior. (1971)A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (1977)An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (1978)SPOT: Scheduling Programs Optimally for Television (1998)The Optimality of (S,s) Policies in the Dynamic Inventory Problem (2005)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Models for Pricing Decisions (1978)How Involving More Functional Areas Within a Firm Affects the New Product Process (1992)Building models for marketing decisions: (2000)The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States (1988)Television Exposure: Programs vs. Advertising (1991)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Structuring of Organizations (1989)Discursive Institutionalism: The Explanatory Power of Ideas and Discourse (2008)Competing paradigms in qualitative research. (1994)Sample Size in Qualitative Interview Studies (2015)Models of Consumer Behavior: The State of the Art (1981)Salesforce design with experience-based learning (2004)The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification (1984)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)
this work references cited by second hop

References

  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1964The Structure of Scientific Revolutions.9,129 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1969A Media Planning Calculus257 cited
  • 1976Advertising Management196 cited
  • 1970Management Science in Marketing130 cited
  • 1969Management Science in Marketing65 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 1973Media Scheduling: A Stochastic Dynamic Model Approach50 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1969A Computer Simulation Model for Selecting Advertising Schedules47 cited
  • 1970Media Factors: A Review Article46 cited
  • 1973Advertising Planning: Mathematical Models in Advertising Media Planning34 cited
  • 1975ADMOD: An Advertising Decision Model29 cited
  • 1976A Probabilistic Approach to Industrial Media Selection21 cited

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