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ArticleManagement Science in Marketing

Ernest Koenigsberg1969

Article1969

Management Science in Marketing

Ernest Koenigsberg · David B. Montgomery · Glen L. Urban

65 citations·0/0 files stored·OR

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Management and Optimization Techniques Marketing and Advertising Strategies Business and Management Studies

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2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems 1981Models of Consumer Behavior: The State of the Art 2004Salesforce design with experience-based learning 2008Advances in Marketing Management Support Systems 1981The Maturation of the Science of Media Selection 2012Measuring Marketing Performance 2008The Past, the Present and the Future of Marketing Decision Models

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Year1969

Typearticle

Published1969-12-01

VenueOR

ISSN-L1473-2858

Languageen

Citations65

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ShelfManagement and Optimization Techniques

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doi10.2307/3008778

openalex_workW4246579123

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