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Management Science in Marketing
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Management Science in Marketing (1969)Management Science in MarketingMeasuring Marketing Performance (2012)Measuring Marketing Performan…Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Marketing Decision Making and…The Past, the Present and the Future of Marketing Decision Models (2008)The Past, the Present and the…Advances in Marketing Management Support Systems (2008)Advances in Marketing Managem…Salesforce design with experience-based learning (2004)Salesforce design with experi…The Maturation of the Science of Media Selection (1981)The Maturation of the Science…Models of Consumer Behavior: The State of the Art (1981)Models of Consumer Behavior: …Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Marketing Engineering: Models that Connect with Practice (2008)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Handbooks in operations research and management science (1989)Marketing Models: A Review of the Literature (2017)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions. (1964)Marketing Decision Making: A Model Building Approach (1971)The Conduct of Inquiry: Methodology for Behavioral Science. (1965)The Theory of Buyer Behavior (1971)Behavioral Differences in Prepurchase Processes between Purchasers of Flowers for Self Use and for Gift Use (2007)The relevance of lead prioritization: a B2B lead scoring model based on machine learning (2025)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Finding effective ways to improve subjective probability predictions through model learning (2014)Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time (2017)Marketing Research: Methodological Foundations (1977)Managing Brand Equity (1991)Production, Information Costs and Economic Organization (1996)Fundamentals of Queueing Theory. (1977)THE LEARNING CURVE: HISTORICAL REVIEW AND COMPREHENSIVE SURVEY (1979)Salesforce Compensation Plans: An Agency Theoretic Perspective (1985)Workforce Design with Movement Restrictions Between Workstation Groups (2007)Optimal service policies under learning effects (2008)Balancing Agent Retention and Waiting Time in Service Platforms (2023)
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  • 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems28 cited
  • 1981Models of Consumer Behavior: The State of the Art25 cited
  • 2004Salesforce design with experience-based learning20 cited
  • 2008Advances in Marketing Management Support Systems18 cited
  • 1981The Maturation of the Science of Media Selection14 cited
  • 2012Measuring Marketing Performance11 cited
  • 2008The Past, the Present and the Future of Marketing Decision Models9 cited

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