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Is television advertising being placed to reach product users?
14 references·0 citing·38 second hop
Is television advertising being placed to reach product users? (1990)Is television advertising being placed to…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Can advertising influence experience? (1988)Can advertising influence exp…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Media Planning: A Practical Guide (1985)Media Planning: A Practical G…Marketing Management: A Planning Approach (1978)Marketing Management: A Plann…ADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…A Probabilistic Approach to Industrial Media Selection (1976)A Probabilistic Approach to I…ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decisio…A Media Planning Calculus (1969)A Media Planning CalculusA Computer Simulation Model for Selecting Advertising Schedules (1969)A Computer Simulation Model f…Market Segmentation: Group versus Individual Behavior (1968)Market Segmentation: Group ve…A Practical Procedure for Media Selection (1967)A Practical Procedure for Med…Toward an Explicit Model for Media Selection (1964)Toward an Explicit Model for …Retailing Management: A Planning Approach (1962)Retailing Management: A Plann…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Nature and Determinants of Customer Expectations of Service (1993)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Psychographics: A Critical Review (1975)Multinational Production: Effect on Brand Value (1986)Value-System Segmentation: Exploring the Meaning of LOV (1992)An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)A hypothesis-confirming bias in labeling effects. (1983)Assimilation processes in service satisfaction formation (1995)Advertising's Influence on Subsequent Product Trial Processing (2001)Tourist Memory Distortion (2006)Advances in Consumer Research (2025)Use of Consumer Panels for Brand-Share Prediction (1968)Repetition in Media Models: A Laboratory Technique (1971)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)Selecting network television advertising schedules (1985)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Mathematical models and marketing management (1964)Advances in Media Decision Models (1990)Using service quality data for competitive marketing decisions (2000)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Jet Set, Pseudo-Store, and New Product Testing (1966)Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning (1971)A Beta Binomial Network TV Exposure Model Using Limited Data (1985)Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors (1986)Intensive growth strategies (1982)Corporate Culture and Sales Force Management in Japan and America (1987)AN EMPIRICAL EXPLORATION OF MEASURES OF SOCIAL RESPONSIBILITY ACROSS THE SPECTRUM OF ORGANIZATIONAL TYPES (2001)
this work references cited by second hop

References

  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1969A Media Planning Calculus257 cited
  • 1968Market Segmentation: Group versus Individual Behavior182 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1988Can advertising influence experience?48 cited
  • 1969A Computer Simulation Model for Selecting Advertising Schedules47 cited
  • 1978Marketing Management: A Planning Approach35 cited
  • 1975ADMOD: An Advertising Decision Model29 cited
  • 1964Toward an Explicit Model for Media Selection28 cited
  • 1985Media Planning: A Practical Guide26 cited
  • 1967A Practical Procedure for Media Selection26 cited
  • 1976A Probabilistic Approach to Industrial Media Selection21 cited
  • 1962Retailing Management: A Planning Approach15 cited

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