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Cited by

• 2001AN EMPIRICAL EXPLORATION OF MEASURES OF SOCIAL RESPONSIBILITY ACROSS THE SPECTRUM OF ORGANIZATIONAL TYPES82 cited
• 1987Corporate Culture and Sales Force Management in Japan and America36 cited
• 1982Intensive growth strategies25 cited
• 1986The evolution of agricultural marketing theory: towards better coordination with general marketing theory.19 cited
• 2007Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers17 cited
• 2009Voyage of marketing thought from a barter system to a customer centric one12 cited
• 1990Is television advertising being placed to reach product users?10 cited
• 1992Execution Makes It Happen: Have Marketing Educators Forgotten?7 cited
• 2011Assessment Of Product And Service Attributes And Consumers' Willingness To Pay In The Vacation Ownership Industry Using The Kano Model And Conjoint Analysis6 cited