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New Product Development in Rapidly Changing Markets: An Exploratory Study

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References

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1989Building Theories from Case Study Research17,437 cited
1992Core capabilities and core rigidities: A paradox in managing new product development6,453 cited
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1987Managerial Perspectives on Risk and Risk Taking3,198 cited
1992Interpretive Barriers to Successful Product Innovation in Large Firms2,748 cited
1987Three Types of Perceived Uncertainty About the Environment: State, Effect, and Response Uncertainty2,649 cited
1990Stage-gate systems: A new tool for managing new products1,842 cited
1991Better Stories and Better Constructs: The Case for Rigor and Comparative Logic1,715 cited
1990Uncertainty1,711 cited
1987New Products: What Separates Winners from Losers?1,313 cited
1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
1980Design and marketing of new products1,131 cited
1992Revolutionizing product development1,079 cited
1986

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An Investigation into the New Product Process: Steps, Deficiencies, and Impact

1,034 cited

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