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Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom
16 references·2 citing·34 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1997Immigration, Acculturation, and Adaptation7,812 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2005Acculturation: Living successfully in two cultures3,677 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1936MEMORANDUM FOR THE STUDY OF ACCULTURATION2,674 cited
  • 2001A Psychology of Immigration1,590 cited
  • 2000Is acculturation unidimensional or bidimensional? A head-to-head comparison in the prediction of personality, self-identity, and adjustment.1,575 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 2003Critical History of the Acculturation Psychology of Assimilation, Separation, Integration, and Marginalization852 cited

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1994
Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
795 cited
  • 1989Marketing Concepts and Strategies588 cited
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    • 2014The manifestation of culture in product purchase: A cross-cultural comparison11 cited
    • 2013The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?11 cited