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Product placements as public relations: an exploratory study of the role of the public relations firm

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References

1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
2009This is PR : the realities of public relations301 cited
1996Viewers' Recognition of Brands Placed Within a Film228 cited
1995Marketing Madness: A Survival Guide For A Consumer Society101 cited
1996Integrated communications at America's leading total quality management corporations56 cited
1996Advertorials in Magazines: Current Use and Compliance with Industry Guidelines47 cited

Cited by

2009Mass Media and Religious Identity: A Case Study of Young Witches42 cited
2010Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition30 cited
2008Perceptions of product placement practice across Australian and US practitioners25 cited
2006Product-Placement Planning18 cited
2008Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements15 cited
2016An Exploratory Content Analysis of Product Placement in Top Grossing Films13 cited
2009Souvenir des marques placées dans les films: interactions entre proéminence et intégration en conditions réelles d'exposition

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11 cited

2015From Apple to Omega: an analysis of brand placement in 2010 top-earning films10 cited

2020Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context10 cited

2007Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace9 cited