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ArticlePrint advertising: Vivid content

Bob M. Fennis2011

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Articlebronze2011

Print advertising: Vivid content

Bob M. Fennis · Enny H. H. J. Das · Marieke L. Fransen

53 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1983Human Inference: Strategies and Shortcomings of Social Judgment.2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs 1981Human Inference: Strategies and Shortcomings of Social Judgment.1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1987Advertising and Promotion Management 2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement 1997Advertising communications & promotion management 1992The Generation and Consequences of Communication-Evoked Imagery

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Year2011

Typearticle

Published2011-01-27

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2011.01.008

openalex_workW2076545549

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2020Vividness of news push notifications and users’ response

2014Can vague brand slogans promote desirable consumer responses?

2021More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing