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Print advertising: Vivid content

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References

1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1987Advertising and Promotion Management868 cited
2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited
1997Advertising communications & promotion management429 cited
1992The Generation and Consequences of Communication-Evoked Imagery388 cited
1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
1980Attitude Change through Visual Imagery in Advertising248 cited
1986Examining the Vividness Controversy: An Availability-Valence Interpretation238 cited
2026Information Processing Research in Advertising235 cited
2005Marketing Communications: theory and applications207 cited
1978Visual Imaging Ability As a Mediator of Advertising Response94 cited

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2018

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Applying experiential marketing in selling tourism dreams

138 cited

2021Effect of short video ads on sales through social media: the role of advertisement content generators118 cited

2016Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds37 cited

2015Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?33 cited

2020Abstract or concrete? The influence of image type on consumer attitudes30 cited

2020Joint or separate? The effect of visual presentation on imagery and product evaluation27 cited

2020Vividness of news push notifications and users’ response24 cited

2014Can vague brand slogans promote desirable consumer responses?19 cited

2021More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing17 cited

2020Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery14 cited

2017A Τypology of Minimalism in Advertising11 cited