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The Effects of Attraction on Investment Decisions

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References

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1999

Implications of Accounting Research for the SEC's Consideration of International Accounting Standards for U.S. Securities Offerings

183 cited

1989The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory169 cited

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2022Brand Presence in Decision-Making Involving Decoys2 cited
2024Differentiating roles of the reference alternative1 cited
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2005Psychology and risky decision proces for corporate investments0 cited