It's really out there: a review of the critique of the discovery view of opportunities

Steffen Korsgaard

64 citations0/0 files storedInternational Journal of Entrepreneurial Behaviour & Research

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Entrepreneurship Studies and Influences Innovation and Knowledge Management Migration, Ethnicity, and Economy

Abstract

Purpose The purpose of this paper is to review the recent critique of the discovery view of opportunities and by implication the current state of the so‐called creation view of opportunities. Design/methodology/approach A systematic review of articles published from 2000‐2010 which feature a critique of the discovery view of opportunities. The review uses an open coding approach to identify central themes in the critique. Four central themes are identified, and from within‐theme patterns three distinct groups within the literature are identified. Findings The four themes suggest that the discovery view is incomplete, that social and relational interactions are more pervading and important than the discovery view suggests, that opportunities are created and that the role of individuality and subjectivity needs to be emphasized more. Three distinct groups within the literature are identified, each presenting different critiques of the discovery view, theoretical foci and implications for method and practice. Furthermore, the discussion suggests that the opportunity concept is a focal point for important debates in the entrepreneurship field, that the creation view is diverse and should not be referred to in the singular and that seeking reconciliation between the discovery and creation views is a problematic strategy. Finally, it is suggested that a continued dialog exploring differences both between the discovery and creation views as well as between the creation views is a fruitful strategy for the development of the field. Originality/value The article presents a review of both the critique of the discovery view and the so‐called creation view, thereby supplementing and advancing from existing reviews of the opportunity concept in entrepreneurship. This furthers our understanding of the role of opportunities in entrepreneurial processes.

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References

2000The Promise of Entrepreneurship as a Field of Research 1996The Use of Knowledge in Society 2000Prior Knowledge and the Discovery of Entrepreneurial Opportunities 2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency 2005Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage 2000Entrepreneurial discovery and the competitive market process: an Austrian approach 2003A General Theory of Entrepreneurship: The Individual-Opportunity Nexus 2002A theory of entrepreneurial opportunity identification and development

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2015A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities 2018Multifunctional organisation models 2016Entrepreneurship as re-sourcing 2023An Evolution of Entrepreneurial Ecosystem Studies: A Systematic Literature Review and Future Research Agenda 2016Opportunity or dead end? Rethinking the study of entrepreneurial action without a concept of opportunity

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