References

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• 1975Situational Variables and Consumer Behavior1,652 cited
• 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
• 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
• 1994Managerial Representations of Competitive Advantage735 cited
• 1989Price-Induced Patterns of Competition666 cited
• 1979Customer-Oriented Approaches to Identifying Product-Markets432 cited
• 1996A Dynamic Analysis of Market Structure Based on Panel Data266 cited
• 1996Asymmetric Promotion Effects and Brand Positioning194 cited
• 1984A Customer-Oriented Approach for Determining Market Structures193 cited
• 1984Testing Competitive Market Structures183 cited
• 1988Choice Map: Inferring a Product-Market Map from Panel Data171 cited
• 1977Market structure analysis134 cited
• 1988Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities122 cited
• 1989A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data102 cited