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Provocation in advertising: A conceptualization and an empirical assessment · Study

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ArticleProvocation in advertising: A conceptualization and an empirical assessment

Unknown author1997

Article1997

Provocation in advertising: A conceptualization and an empirical assessment

Unknown author

117 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Advertising and Communication Studies

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References

1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1976A Theory of Semiotics 1971The Theory of Buyer Behavior 1961A Model for Predictive Measurements of Advertising Effectiveness 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1964Adaptation-level theory : an experimental and systematic approach to behavior 1961A Model for Predictive Measurements of Advertising Effectiveness

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2010The Impact of Comedic Violence on Viral Advertising Effectiveness 2013‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising 2006Are sex and death taboos in advertising?2011Consumer perception of taboo in ads 2018The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention 2019

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Details

Year1997

Typearticle

Published1997-05-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations117

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0167-8116(97)00002-5

openalex_workW2076977965

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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

1999Advertising Content and Irritation

2010The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel