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Political Advertising as Political Marketing: A Retro-Forward Perspective
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Political Advertising as Political Marketing: A Retro-Forward Perspective (2012)Political Advertising as Political Market…The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)The Effects of Negative Polit…In Defense of Negativity (2006)In Defense of NegativityStriking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005)Striking a Responsive Chord: …Handbook of Political Communication Research (2004)Handbook of Political Communi…Explicating Web Site Interactivity (2003)Explicating Web Site Interact…The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (2002)The Race Card: Campaign Strat…The Power of Affect: Predicting Intention (2002)The Power of Affect: Predicti…The Persuasion Handbook: Developments in Theory and Practice (2002)The Persuasion Handbook: Deve…Mediated politics: Communication in the future of democracy. (2002)Mediated politics: Communicat…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…The Race Card (2001)The Race CardHandbook of political marketing (2000)Handbook of political marketi…The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)The Effects of Negative Polit…Going negative : how political advertisements shrink and polarize the electorate (1997)Going negative : how politica…The Political Consequences of Being a Woman: How Stereotypes Influence the Conduct and Consequences of Political Campaigns (1996)The Political Consequences of…Voter Responses to Negative Political Ads (1984)Voter Responses to Negative P…Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments (2013)Do Online Advertisements Incr…The Handbook of Social Psychology (1969)Emotion And Adaptation (1991)The Psychology of Attitudes (1997)What Triggers Public Opposition to Immigration? Anxiety, Group Cues, and Immigration Threat (2008)How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments (2015)Review of Psychometric theory (2nd ed.). (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Dual-process theories in social psychology (1999)Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Investigating the impact of social media advertising features on customer purchase intention (2018)The file drawer problem and tolerance for null results. (1979)Meta-Analytic Procedures for Social Research (1991)Civic Engagements: Resolute Partisanship or Reflective Deliberation (2010)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Gender Differences in Negative Campaigning: The Impact of Party Environments (2016)The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments (2017)An Economic Theory of Democracy. (1958)The Postmodern Condition: A Report on Knowledge (1984)Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research (2006)Thoughts on Agenda Setting, Framing, and Priming (2007)New Media and the Polarization of American Political Discourse (2008)Diffusion of Innovations 1 (2019)The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment (2000)Hot Cognition or Cool Consideration? Testing the Effects of Motivated Reasoning on Political Decision Making (2002)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation (2005)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)Cascading Activation: Contesting the White House's Frame After 9/11 (2003)When Multiplication Doesn't Equal Quick Addition: Examining Intersectionality as a Research Paradigm (2007)The Tea Party and the Remaking of Republican Conservatism (2012)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review (2007)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 2001The Race Card1,144 cited
  • 2005Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions980 cited
  • 1997Going negative : how political advertisements shrink and polarize the electorate825 cited
  • 2002The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality792 cited
  • 2002The Persuasion Handbook: Developments in Theory and Practice689 cited
  • 2007The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment658 cited
  • 2002Mediated politics: Communication in the future of democracy.581 cited
  • 2004Handbook of Political Communication Research467 cited
  • 2003Explicating Web Site Interactivity449 cited
  • 2000Handbook of political marketing449 cited
  • 1999The Effects of Negative Political Advertisements: A Meta-Analytic Assessment431 cited
  • 2006In Defense of Negativity423 cited
  • 1996The Political Consequences of Being a Woman: How Stereotypes Influence the Conduct and Consequences of Political Campaigns410 cited
  • 2002The Power of Affect: Predicting Intention

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344 cited
  • 1984Voter Responses to Negative Political Ads297 cited
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    • 2013Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments131 cited