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ArticleResponse modeling with support vector regression

Dongil Kim2006

Article2006

Response modeling with support vector regression

Dongil Kim · Sungbin Cho

50 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Forecasting Techniques and Applications Data Mining and Machine Learning Applications

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References

1998Data mining for direct marketing: problems and solutions 1997Applying neural computing to target marketing 1997Direct marketing modeling with CART and CHAID 2000Neural networks and the multinomial logit for brand choice modelling: a hybrid approach 2005Mining Customer Value: From Association Rules to Direct Marketing 2005Response models based on bagging neural networks 2000Mailing smarter to catalog customers 2005Response modeling with support vector machines

Cited by

2009Data augmentation by predicting spending pleasure using commercially available external data 2009Semi-Supervised Response Modeling 2010Optimal selection of potential customer range through the union sequential pattern by using a response model 2020Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning 2012Including spatial interdependence in customer acquisition models: A cross-category comparison

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2013Response Modeling in Direct Marketingchapter · 9 shared references 2005Response modeling with support vector machinesarticle · 5 shared references 2009Semi-Supervised Response Modelingarticle · 5 shared references 2008Supervised Classification for Decision Support in Customer Relationship Managementchapter · 5 shared references 2011Targeting direct marketing campaigns by neural networksarticle · 4 shared references 2012A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response modelsarticle · 4 shared references

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Year2006

Typearticle

Published2006-12-23

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations50

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2006.12.019

openalex_workW2077020139

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