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Response modeling with support vector regression

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References

1998Data mining for direct marketing: problems and solutions658 cited
1997Applying neural computing to target marketing125 cited
1997Direct marketing modeling with CART and CHAID124 cited
2000Neural networks and the multinomial logit for brand choice modelling: a hybrid approach123 cited
2005Mining Customer Value: From Association Rules to Direct Marketing114 cited
2005Response models based on bagging neural networks107 cited
2000Mailing smarter to catalog customers92 cited
2005Response modeling with support vector machines92 cited
2001Knowledge discovery in a direct marketing case using least squares support vector machines79 cited
1999Customer list segmentation using the combined response model69 cited

Cited by

2009Data augmentation by predicting spending pleasure using commercially available external data38 cited
2009Semi-Supervised Response Modeling25 cited
2010Optimal selection of potential customer range through the union sequential pattern by using a response model18 cited
2020Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning15 cited
2012

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Including spatial interdependence in customer acquisition models: A cross-category comparison

14 cited

2019Customer Value Prediction in Direct Marketing Using Hybrid Support Vector Machine Rule Extraction Method10 cited