Trust, Perceived Risk, and Attitudes Toward Food Technologies1

J. Richard Eiser · Susan Miles · Lynn Jayne Frewer

330 citations0/0 files storedJournal of Applied Social Psychology

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Abstract

There is substantial empirical evidence that both trust and risk perceptions influence public acceptance of new technologies. We reanalyzed 3 studies (on food technology) to compare whether (a) both trust and perceived risk are independently and directly associated with acceptance, or (b) the relationship between trust and acceptance is mediated by perceived risk. In support of Interpretation a, the (negative) correlation between trust and perceived risk was reduced when controlling for acceptance, whereas the correlation between trust and acceptance was somewhat reduced when controlling for perceived risk. Controlling for trust had little effect on the correlation between perceived risk and acceptance. These findings suggest that expressions of trust and perceived risk often might be reflections of prior attitudes toward the technology.

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References

1969The Handbook of Social Psychology 1986Communication and Persuasion 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework 1993Perceived Risk, Trust, and Democracy 1990Attitude Structure and Function.1994A Psychological Study of the Inverse Relationship Between Perceived Risk and Perceived Benefit 2013Social Trust and the Management of Risk 1995Presenting Uncertainty in Health Risk Assessment: Initial Studies of Its Effects on Risk Perception and Trust

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