The relationship between psychological climate and work motivation in a retail environment

Abstract

Among the antecedents of motivation, psychological climate has been regarded as one of the most significant contributors to an individual's motivation. This research uses the Vroom Expectancy Theory (VIE) of Work Motivation (1964) to examine the relationship between psychological climate and work motivation of management employees within the retail industry. Motivation was examined as an aggregate subject rather than looking at valence, instrumentality or expectancy. Resulting psychological climate subscales included a job characteristic, a supervisor characteristic and an organizational characteristic. Results confirm that an employee's psychological climate beliefs have a significant effect on work motivation within the retail industry. By understanding the areas within psychological climate that effect work motivation, educators will be able to structure course content to assist students in developing a professional perspective. Human resources management can use this information to analyze the store's work environment, reevaluate existing training programmes, examine the reward structure and refine recruitment strategies to determine how each one can encourage employee motivation.

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