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The Application of Social Marketing to Promoting Men's Health: A Brief Critique
14 references·1 citing·51 second hop
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References

  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1999Negotiating Hegemonic Masculinity: Imaginary Positions and Psycho-Discursive Practices1,008 cited
  • 2007Masculinity and perceived normative health behaviors as predictors of men's health behaviors675 cited
  • 2008Social marketing: A pathway to consumption reduction?673 cited
  • 2010Inclusive masculinity: the changing nature of masculinities620 cited
  • 2001The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion280 cited
  • 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory277 cited
  • 2007The meaning, effectiveness and future of social marketing121 cited
  • 2008Men's health promotion: a new frontier in Australia and the UK?82 cited
  • 2007Beyond masculine stereotypes: Moving men's health promotion forward in Australia73 cited
  • 2005Marketing mental health to men: Theoretical and practical considerations71 cited
  • 1999From Suet Pudding to Superhero: Representations of Men’s Health for Women65 cited
  • 2002‘The Problem with Men’: Working-class Men Making Sense of Men’s Health on Television44 cited
  • 2004Making health manly: social marketing and men’s health39 cited

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  • 2012Governing at a distance: Social marketing and the (bio) politics of responsibility150 cited