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Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1979An Information Processing Theory of Consumer Choice2,245 cited

Cited by

1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
1998Constructive Consumer Choice Processes2,850 cited
1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
2002Understanding Service Convenience1,613 cited
1989Schema Congruity as a Basis for Product Evaluation1,418 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness1,227 cited
1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
1990The Influence of Message Framing and Issue Involvement1,127 cited
1989Managing What Consumers Learn from Experience1,115 cited
2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
1989Information Processing from Advertisements: Toward an Integrative Framework

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1989Consumer Preference Formation and Pioneering Advantage943 cited

1991A Process-Tracing Study of Brand Extension Evaluation891 cited

2003Brand Familiarity and Advertising Repetition Effects855 cited

2000A multi‐method investigation of consumer motivations in impulse buying behavior845 cited