Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer · Study
ArticleExplaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer
Jerry B. Gotlieb1987
Article1987
Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer