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Jerry B. Gotlieb · Study

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Jerry B. Gotlieb

10 works· latest 2007· 2 institutionscluster: provisional

h-index10

i1010

Citations2,093

Works here10

87

91

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94

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07

Most cited in this library

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship1994 · 796 citations
Consumer satisfaction and perceived quality: Complementary or divergent constructs?1994 · 719 citations
Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility1991 · 270 citations
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting2007 · 103 citations
The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality1992 · 76 citations

Works

10 shown

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Journal of the Academy of Marketing Science·2007·3 authors

103citations

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Journal of Consumer Research·2006·3 authors

30citations

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Journal of Consumer Research·1994·3 authors

796citations

Consumer satisfaction and perceived quality: Complementary or divergent constructs?

Journal of Applied Psychology·1994·3 authors

719citations

The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality

Journal of the Academy of Marketing Science·1992·2 authors

76citations

Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers

Psychology and Marketing·1992·3 authors

42citations

Effects of price advertisements on perceived quality and purchase intentions

Journal of Business Research·1991·1 author

22citations

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Journal of Advertising·1991·2 authors

270citations

Influence of price on aspects of consumers' cognitive process.

Journal of Applied Psychology·1991·2 authors

24citations

Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer

Services Marketing Quarterly·1987·4 authors

11citations