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Influence of price on aspects of consumers' cognitive process. · Study

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ArticleInfluence of price on aspects of consumers' cognitive process.

Jerry B. Gotlieb1991

Article1991

Influence of price on aspects of consumers' cognitive process.

Jerry B. Gotlieb · Alan J. Dubinsky

24 citations·0/0 files stored·Journal of Applied Psychology

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1986Communication and Persuasion 1980Pricing: Making Profitable Decisions 1986Principles of marketing management 1988Journal of business

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2014Is This Opinion Leader's Review Useful? Peripheral Cues for Online Review Helpfulness 2002Effects of shopping information on consumers’ responses to comparative price claims 2015Hysteresis, Price Acceptance, and Reference Prices 2004Road User Charging – Pricing Structures.

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Year1991

Typearticle

Published1991-01-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations24

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1037//0021-9010.76.4.541

openalex_workW2093511072

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