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Effects of price advertisements on perceived quality and purchase intentions · Study

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ArticleEffects of price advertisements on perceived quality and purchase intentions

Jerry B. Gotlieb1991

Article1991

Effects of price advertisements on perceived quality and purchase intentions

Jerry B. Gotlieb

22 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1951The Influence of Source Credibility on Communication Effectiveness 1981Designing Research for Application 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations 1985the Effect of Brand and Price Information on Subjective Product Evaluations 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search 1985Do Higher Prices Signal Higher Quality?1985The Role of Price in Multi-Attribute Product Evaluations

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2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings 2021Does product display quantity increase purchase intention? The mediation of diminished pain of payment

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1992The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Qualityarticle · 10 shared references 2003Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotelarticle · 7 shared references 2002Cross‐national applicability of a perceived quality modelarticle · 6 shared references 1997Development of a multidimensional measure of perceived product qualityarticle · 6 shared references 2007Consumer Responses to Price and its Contextual Information Cueschapter · 6 shared references 2007A Multivariate Model of Perceived Quality in a Developing Countryarticle · 6 shared references

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Year1991

Typearticle

Published1991-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0148-2963(91)90001-e

openalex_workW613624727

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